How Internet Marketing and Traditional Marketing can be Implemented Together? Travis Burch Gold Coast

In order to develop a good brand story, it is essential to take help from internet marketing professionals. When it comes to marketing, the digital marketing is considered to be the new trend. Do you think it is helping and proves to be more effective compared to the traditional one? Previously marketing was only confined to public relation professionals, TV, print media, outbound calling and others.

The outbound calling can also be referred to as the traditional mode of marketing. This method of marketing is replaced by the modern internet marketing but is it not wholly opposed to its traditional counterpart. Although it is believed that traditional marketing is alive but not that well.

How the two modes of marketing seem to be overlapping?

In this regard, according to the words of marketing analyst Travis Burch Gold Coast, it can be said that with the help of internet marketing it is possible to grab the attention of the larger mass and create awareness among the target audience easily. The traditional tactics of marketing are still alive, and they are mostly implemented by the marketing professionals in the online method of marketing.

When an individual from the traditional age of marketing applying the traditional tactics of marketing in the digital method, it is sure to have some significant advantage on the overall business enterprise. Therefore, a lot of overlapping is evident in the field of marketing, and thus it is also seen that some of the traditional methods of marketing are evolving in the form of new ways of digital marketing.

Some mode of marketing in the case of traditional marketing:

• Billboards
• Publications such as magazines, journals, newspaper
• Telephones
• Radio and television
• Mail service
• face-to-face interaction through a conference, trade shows, and others
• Brochures and flyers and others

Medium for internet marketing:

• Search engines
• Websites and blogs
• Social media platforms such as Facebook, Instagram, Twitter, LinkedIn and others
• Email service
• Mobile
• Podcasts
• Video conferencing and webcasts

Using both traditional and internet marketing

For any company which is using both the traditional and internet marketing in case of promotion, it would be easier for them to achieve their goals. For an instance, creative image designed for any newspaper and magazine can be easily uploaded to the desired website.

A television commercial can also be uploaded to a website, and it can also be used on YouTube and other video streaming channels to proper promotion. In addition, the traditional method of mailing any potential customer can also be replaced by the modern email service. In this regard, Travis Burch Gold Coast is of the opinion that bigger companies are trying to maintain both the traditional and the digital mode of marketing side by side.

The Final Words

When internet marketing is thriving to make its place, it is possible to use both the strategies side by side. The result of this would be effective and beneficial for the promotion of the service or product that you are aiming for. Therefore, the strategies implemented should be such that it helps in reaching to the target audience easily.